If you are a professional speaker, you are not in the speaking business! You are in the business of marketing your speaking services. Your talent or message will only take you so far but when you learn to become a top notch marketer, your public speaking business will go through the roof!
Early in my motivational speaking career, I would see mediocre speakers get public speaking jobs that even I couldn't obtain. Worse yet, I would see these speakers get job after job while I knew I was a better speaker!
Looking back, I laugh at my frustration, because while I may have been a decent speaker, I couldn't figure out how to get bookings for motivational speaking and was not making nearly the money other speakers were making. I started to wonder what these other guys were doing that John and I weren't. I've now made the shift: I make a ton of money in my motivational speaking career not because I'm a great speaker, but because I am a great marketer. Here are some tips to help you do just that.
1) Don't Fill Your Ego, Fill Your Bank Account. The first thing to remember when starting a motivational speaking business is to fill your bank account instead of filling your ego. Have the mindset to go after jobs that put money in your pocket instead of focusing on fame and stardom. Remember to always do what is profitable before you do what is exciting.
2) Teach people how to give you money. Conference planners aren't sitting around thinking how they can get you rich. Their whole goal is to put on an amazing conference or seminar and I can guarantee you that they aren't focused on putting money in your pocket. For that very reason, you should teach people how to give you money. Pre-sell your book and show the conference planner how they can give the book for free by including the price of it in the registration fee. Learn to offer pre-sell merchandise and back of the room merchandise. Never be afraid to go after the big money.
3) One idea can make all the difference. If you're wondering how to make money in the motivational speaking industry, know that one idea is all you really need to get started. Do different things to help you generate the ideas you need and then be prepared to take action on them.
4) Never stop learning. In fact what I help you do is learn multiple proven, time-tested formulas that will attract unlimited and continuous wealth so that you can live stress free and live exactly how you want to live each and every day. You want to work smart, but you also want to work right. You want to learn to use strategies that work instead of trying to work with get-rich-quick schemes that end up disastrously.
5) Market. Market. Market. If no one knows you about you, then they can't give you a motivational speaking job. As simplistic as this concept sounds, I often find people who claim to never advertise or dip into vain self-promotion. I don't think self-promotion is vain. In fact, I think not marketing yourself is the equivalent of shooting yourself in the foot.
With these motivational speaking tips applied in your public speaking career, your business will reach the public speaking success you've always desired. Use these tips today.
**Attn Ezine editors/Site owners**
Feel free to reprint this article in its entirety in your ezine or on your site as long as you leave all links in place. You may not modify the content and must include our resource box as listed above. You may sign up as an affiliate at BigMoneySpeaker.com and insert your affiliate links.
Related : Tree Health Valentines Day Gifts Store. For Impress Your Love
No comments:
Post a Comment